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What Are The Elements and Principles of Graphic Design

Graphic design is really the art and process of combining text and images to communicate a productive language in the design of logos, brochures, newsletters, posters and in fact, any type of communicating. This is accomplished using the elements and principles of graphic layout.

Always keep the design and layout of the graphic design as simple and clean as you can, as the more cluttered it is, the harder it is for the customer to find the important stuff! When using colors on your graphic layout, it is better to use colors from your set of corporate colors. This is only because you ought to present consistency in all of your advertising media, so people will understand how consistent you're! Never use all the colors of the rainbow in 1 design as this just confuses the customer. Perhaps two or three colors form your corporate colour should be sufficient for your design!

There are tons of free fonts found in the Internet to incorporate on your graphic layout. However, it's not always that it is possible to use all them. Use a single font to the content of your design, and when needed, you could use a different, such as a bolder and louder font, for the headings and names of your graphic layout. Using too many fonts only makes the graphic layout appear cluttered, and shows to confuse the audience. It's always beneficial to use pictures in the design of your brochures, business profiles, menus, etc. This way, you can lure your customers by illustrating your points through the pictures.

In graphic design services, it's crucial to use contrast colours for the background and the font. Usually a black and white mix is preferred! Then observe the line of text and images in the graphic design. They ought to actually direct your client's attention from the top of the page to the bottom, all in a smooth motion.

When planning your picture layout, the traditional kind of movement is better in which your eye starts at the top left to go to the top right, then creating a diagonal towards the bottom left to finally wind up in the bottom right. This is very good for advertisements using lots of graphics or images. Always keep empty or white space in the layout to give some rest to your eyes, and some clarity to the present information.

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